Why Zort ?

A question I know is burning in all those little areas of the brain that deal with this sort of thing.

Well the answer is simple - Pinky.

Pinky - Zort
Pinky is a Laboratory mouse that was altered by an experiment. He didn't get his full compliment of intelligence genes however, these went to Brain

Brain - Are you pondering what I'm pondering ?
Pinky's friend and mentor. Brains sole aim is to take over the world. Which is what he and Pinky try to do on a nightly basis. The theme song to the cartoon says it better than I can -

Pinky and the Brain They're Pinky and the Brain
Yes, Pinky and the Brain
One is a genius, the other's insane
They're laboratory mice Their genes have been spliced
They're dinky They're Pinky and the Brain, Brain, Brain, Brain, Brain, Brain, Brain, Brain, Brain

Pinky has a habit of using odd words to express his emotions, they can come out when he is stressed, but mostly they come out at random.

These are the words - narf, zort, poit, egad and very occasionally fijord.

So in slightly more than a nutshell is why zort.co.uk is so named. (narf was already taken !)